S- strengths
Synergy between South downs college and literary festival. The college has English literature students.
W- weaknesses
Books arent of interest of young people usually, so it may be hard to market.
O- opportunities
The book swap event is very economical. Exchanging books saves money and this is a key element to students and this would attract them.
T- target audience
Target audience is college students who will be spending time at college where there will be advertising.
No comments:
Post a Comment